When a company is launching a new product or a new line of brands; then it is imperative to have a Branding Development Consultant leading a well-grounded research and focus group. Why is it that certain brands are successful while others struggle from the onset? As producers continuously think of new approaches in developing a brand, the clients insist their idea is the right one but only a Brand Development Consultant will ultimately create the magic. The Brand. Thus, this is where knowledge of market trends and studies come into play.
A Brand Development Consultant is responsible for conducting market research, analyzing data, and reporting back to the Marketing Director on how they must approach their new brand launch. Depending on the brand and the budget, this will inevitably encompass a survey that allows the company to get some facts on how to target and sell this brand. A good consultant will determine what approach and demand for that particular brand will be. Just because there is a demand in the market does not make it a success. Sometimes the market is saturated with the same product. However, how a consultant approaches the market may be the unique commodity the company has as an advantage. Therefore a lot of dynamics have to be taken into consideration. From specific focus groups to analyzing research data are what can determine the success of a new brand to the market. A Brand Development Consultant has to determine many factors before moving forward. Sometimes a postponement of launch into the market is the right approach. Whatever, the Brand Development Consultant advises will ultimately be in the clients’ best interest.
Picking focus groups and working with researchers that develop questionnaires can be time consuming. But the right questions have to be asked. Due to some responses a Consultant may suggest a new Logo or Signage for the brand. From preparing and executing commercials and advertisement to rouse the publics interest. Or maybe a special promotion that allows the public to try out the product. Some of these promotions include buy one, get one free or free trials of services; This concept works for many reasons, notably because it gives the customer the options to try something new for free. It can be a simple change of color that can make an old brand successful in it’s new launch. A successful brand development consultant should have good instincts that allow them to recognize market trends and perform analysis based on those trends.
A desirable quality of a good Brand Consultant is analytical thinking and the capability to try something new. Out of the box as it were. Brand Development Consulting requires more expertise in their field then most other types of consulting. Understanding trends while presenting solutions can add to the success of any Branding Consultant. Working in Marketing and Advertising industry is usually a good base to start from if you are considering this line of work. Brand Consulting with years of experience under their belt can command the 150K to 200K a year.
