Before a product is born, it will undergo extensive marketing research analysis and study before it can be launched or marketable. A survey is a tool used to attain the quantitative and qualitative results and demand the product will have in the market place. Therefore if there is a demand for a product and the demand is answered by targeting a group to by the product success is eminent. However, trends, markets, and launches are constantly moving forward thinking out of the box. It's inevitable what was the buzz yesterday, may or may not work 10 years from now. Shaping the future into a profitable market for a client is what a successful Survey Research Consultant will offer.
Thus in order for the survey to be successful, the need for a specialized individual who has proven methods with an impeccable background of successful projects will be in demand. For the Survey Research Consultant to conduct a survey, gathering and leading a suitable target group becomes Midas to the success of any launch. It is understandable in today’s diverse ethnic and economically wide range of consumers this task becomes difficult. This is true whether you are promoting a new phone or a car. The target group chosen would reflect age, financial, ethnic, environmentally aware target group. Therefore, specific skills acquired through years of experience are in high demand.
The consultant will assure the survey is conducted in an environment that is suited to the product. For example if a product is easily marketed online; then e-surveys would be a method used for that survey. Offering various incentives to Internet surfers, would allow the survey to conduct and conclude who their target market was. However, the consultant may opt to use a variety of different methods. Some have been used since the beginning of Marketing and Advertising. This can be Gorilla Marketing, to one on one survey, or a free sample at a downtown street corner. Once the project is defined by these parameters, the better understanding the consultant will have in choosing the methods used.
One must have tenacity, drive including the desire for success in order to compete with the high quality of Survey Research Consultant. A 4-year degree in Marketing and Communications is advisable in this field. However many companies and corporations every year employ outside consultants that specialize in specific fields of consultancy with a Business background. This added value on their market research will ultimately reflect on their company image or product image. Perhaps this demand is one reason for the high income that research consultants receive every year. A starting salary of $55,000 to $155,000 is not unheard of in this industry.
