Data and Analytics Consultant Marketing and Advertising

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Deloitte

Data and Analytics Consultant, Marketing and Advertising

in

New York

New York

Data and Analytics Consultant

, Marketing and Advertising

Overview

In today’s world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels. Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and the Experience Management team at Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end-to-end. We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers. The Experience Management team at Deloitte Digital gives companies the ability to build and leverage the connections – between people, systems, data and technologies – so they can deliver personalized, contextual experiences to customers at scale. We are seeking to transform the way brands interact with their customers and elevate the human experience. Do you have data in your DNA? Join our growing team in supporting our clients’ ability to communicate the right message to the right customers at the right time.

What you’ll do

Within the Experience Management team, marketing and advertising analytics are at the forefront of guiding data-driven strategies by leveraging emerging technologies, keen analytical abilities and a laser focus on addressing the client’s business initiatives, rooted in data. Marketing and advertising analytics are a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data-first mentality evolves marketing.

This person will work across our Marketing, Advertising, and Commerce functions within the Experience Management team, to support data-driven, analytical decisioning for our clients. This person will work cross-functionally between teams to guide measurement frameworks, learning agendas, data strategy, and performance analytics. Key responsibilities include:

Uncover client’s key business questions, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels

Bring a strong background with proven experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling strategy, and data quality

Bring extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/CRM, voice of the customer/brand studies, or SEO

Dive into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC and more

Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts

Create dashboards via Tableau, Datorama, Data Studio, Looker, or other similar data visualization tools

Support the vision and creation of measurement plans, testing plans, tagging strategies, modeling strategy, and A/B testing deployment

Serve as subject matter expert and assist in development of pre-sales proposals, internal trainings, and data-driven best practices

Bring analytical rigor and wear many hats, between supporting and leading delivery teams, partnering with internal cross-functional teams, client facing exposure, and diving in with a start-up mentality

Possess strong time management skills to ensure accurate delivery while leading a single workstream and a team of analysts

Provide support, coaching, and training to assist in the career development of team members to support the growth of the practice

The team

Advertising, Marketing & Commerce

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients’ brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients’ marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

We serve our clients through the following types of work:

Cross-channel customer engagement strategy, design and development (web, mobile, social, physical)

eCommerce strategy, implementation and operations

Marketing Content and digital asset management solutions

Marketing Technology and Advertising Technology solutions

Marketing analytics implementation and operations

Advertising campaign ideation, development and execution

Acquisition and engagement campaign ideation, development and execution

Agile based, design-thinking, user-centric, empirical projects that accelerate results

Qualifications

Required:

Passion for digital marketing/advertising and emerging trends

3 years managing digital marketing/advertising analytics for large, complex clients with experience in omnichannel measurement

Experience defining analytics, modeling, and tagging strategies and developing measurement and testing plans

Experience with Digital Analytics tools (Adobe Analytics, Google Analytics), Tag Management Solutions (Ensighten, Tealium, GTM), and A/B and MVT Testing Solutions (Target, Optimizely, Sitespect)

Experience with trend identification and supporting tools (Social Listening tools)

High-level understanding of modeling approaches

Strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns

Expert in leveraging widely used reporting/data visualization tools (Ex: Tableau, Microsoft Power BI, Data Studio, Datorama, Looker, etc.)

Fluent with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau

Excellent Project Management experience and ability to manage work and meet specific deadlines, highly organized and self-sufficient

Excellent written and verbal communication skills

Experience managing teams

Proven leadership ability with strong client relationship skills

Executive presence demonstrating ability to communicate clearly and convincingly to respective client teams through excellent oral and written communication skills, including strong presentation skills

Bachelor’s degree or equivalent experience

Travel up to 50% (while 50% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice)

Must be legally authorized to work in the United States without the need for employer sponsorship now or at any time in the future

Preferred:

Experience working in a distributed team (offshore-onsite model)

Understanding of databases and ability to mine large data sets using advanced SQL Skills

Understanding of CDPs and the CDP landscape

Bachelors in a technology, analytical, or quantitative discipline is preferred

How you’ll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center (https://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitteuniversity-leadership-center.html?icid=top_#home) .

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Learn more about what working at Deloitte can mean for you (https://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html) .

Deloitte’s culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte (https://www2.deloitte.com/us/en/careers/life-at-deloitte.html?icid=top_life-at-deloitte) .

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world (https://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html) .

Recruiter tips

We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to.Check out recruiting tips from Deloitte professionals (https://www2.deloitte.com/us/en/pages/careers/topics/recruiting-tips.html) .

AMC2021

20CBG

Category: Management Consulting

About Deloitte

As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Company info

Deloitte Development, LLC
Website : http://www.deloitte.com