CRM Strategy amp Consulting Senior Manager

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Job Description The Senior Manager of CRM Strategy provides data-driven marketing program leadership for an automotive clientu2019s customer acquisition, loyalty and retention efforts. This role is responsible for strategy and program definition as well as stewarding activation across direct-to-consumer communication channels. In addition, this role is expected to support alignment across addressable paid and owned marketing and experiences. The ideal candidate should have a diverse marketing strategy background with experience developing, road-mapping and activating novel marketing programs with an addressable CRM focus. They must have experience leading annual strategy and planning for CRM as a channel as well as developing specific campaign plans utilizing and enhancing CRM program capabilities. They should be comfortable navigating ambiguity and providing clarity and focus for cross-functional teams. They should be highly detail oriented with an ability to synthesize information from multiple business perspectives to identify opportunities and establish priorities. Responsibilities: CRM Program Development: u00a0Lead a cross-functional team in the collaborative development and stewardship of program initiatives for a major pre- and post-purchase CRM program People Management: u00a0Supervise an individualu2019s work, conduct career coaching, and oversee the client deliverables.u00a0 Client Relationships: u00a0Develop direct collaborative working relationships with key client stakeholders Program Growth: u00a0Identify and steward growth opportunities through incremental program proposals and proactive strategy recommendations to client stakeholders Creative Briefing and Strategic Stewardship: u00a0Develop insightful creative briefs to provide focus and direction to developing creative program assets Thought Leadership: u00a0Identify and steward adoption of process and practice improvements both internally and among client stakeholders Client Business Immersion: u00a0Develop a deep understanding of the clientsu2019 category and unique business dynamics within the category Consumer Behavior: u00a0Develop a deep understanding of consumer behavior from both first-party data sources and analyses as well as third-party research Marketing Technologies : Development and implementation of use cases for advanced marketing strategies and technologies (DMP, CDP, Database/CMS, Salesforce Marketing Cloud) Qualifications Requirements: 7-10 years developing B2C marketing programs and campaigns at an agency, consultancy or within a marketing department (as a guide) People management experience and or desire to people manage Express complex ideas in conversation, presentation and proseu00a0 Synthesize qualitative and quantitative analysis from multiple sources to generate meaningful insights Develop marketing strategy frameworks and program roadmaps Conversant in performance analysis, test design, data actionability and their impact on marketing activation across channelsu00a0 Foster a highly collaborative working environment to generate participation from diverse perspectives Highly competent in independent settings with clients (often at the senior level) and able to proactively navigate client organizations to connect the dots and succeed Ability to navigate a diverse and matrixed organization and team structure Write insightful creative briefs and steward the creative process Comfortable operating in an ambiguous and dynamic environment Desired Experience: Must have experience developing strategies and activations across at least two (and preferably three) of: CRM, owned marketing/ecommerce site or digital marketing/addressable media Initiated, managed and led the formation of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, program strategies, personalization strategies, etc. Insight development from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools. Familiarity with automotive related industries, and in particular aftersales automotive marketing (subscription services, vehicle services, loyalty programming) Additional Information

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