Sales and Marketing Management Consultant

Profile

Sales and Marketing Management Consultant
We are looking for someone in the US or Canada with consulting experience in the B2B space in Financial Services, IT, or the professional services industry. You should have at least 5 years experience in either sales and marketing and be able to be on calls with clients between the hours of 8am-5pm EST
Consultant role:
We are looking for a B2B Sales and Marketing Analyst with experience in the professional services industry to join our team and help drive growth for our clients.
Some of their responsibilities include conducting thorough research on industry-related topics for lead generation pieces, helping build marketing campaigns, provide support to the engagement lead on client calls. If you have previous experience at another agency or at least 5 years experience in sales and/or marketing to professional service firms, we would like to hear from you. Feel free to share samples of some successes you have had with previous campaigns or other results along with your application.
Responsibilities
Research industry-related topics (combining online sources, interviews and studies)
Write clear and compelling email campaigns, lead generation pieces, and marketing/sales copy
Set-up and test campaigns on marketing automation tools
Assist the lead engagement manager in performing assessments
Monitor and optimize Company Experts and Client Campaigns
Coordinate with editorial team on written collateral
Keep sales and marketing procedures up-to-date
Keep the content calendar updated with new topics
Requirements
Experience building and optimizing inbound and outbound campaigns
Experience doing research using multiple sources
Experience writing lead generation and email campaigns
Excellent writing and editing skills in English
Preferably Hands-on experience with Zoho and Mailchimp
Ability to meet deadlines
Preferably a BA/BS in Marketing
Content Role:
We are looking for a B2B Content Writer with experience in the professional services industry to join our editorial team and enrich our websites with new blog posts, guides and marketing copy.
Content Writer will be required to follow our editorial guidelines. Some of their responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.
Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.
Responsibilities
Research industry-related topics (combining online sources, interviews and studies)
Write clear marketing copy to promote our products/services
Prepare well-structured drafts using Content Management Systems
Proofread and edit blog posts before publication
Submit work to editors for input and approval
Coordinate with marketing and design teams to illustrate articles
Conduct simple keyword research and use SEO guidelines to increase web traffic
Identify customers’ needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images and tone)
Update website content as needed
Requirements
Proven work experience as a Content Writer, Copywriter or similar role
Portfolio of published articles
Experience doing research using multiple sources
Familiarity with web publications
Excellent writing and editing skills in English
Hands-on experience with Content Management Systems (e.g. WordPress)
Ability to meet deadlines
BA/BS in Marketing, English, Journalism or related field
Skills:
Sales
, Marketing
, Internet Marketing
, Management Consulting
, Growth Hacking

Company info

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