Job Details

Marketing Services Campaign Consultant

Location
Detroit, MI, United States

Posted on
Feb 23, 2022

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Profile

We are: Accenture Interactivea new breed of agency thats all about the Experience. For us, customer experience is not an add-on; its foundational to who we are and how we empower our clients. As the worlds largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make peoples lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the worlds greatest experiences. Visit us here to learn more about what makes us the Experience Agency (http://https/****You are:
Accenture Interactive Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions. The Marketing Services Campaign Consultant assists in planning and executing marketing strategies on behalf of our clients, as well as driving operational efficiencies. They provide leadership and expertise for the Campaign Execution Leads and the offshore Campaign Operations team. They work closely with Customer Marketing Strategy and the Campaign Technology Lead to ensure successful execution, monitoring and campaign reporting.
The work:
Works with marketing campaign operations, the client, and third-party vendor teams to drive campaign execution from strategy to requirements to delivery
Collaborates with Customer Marketing Strategy to confirm feasibility of campaign plans and translates marketing strategy and requirements into business requirements
Creates and manages project plans and timelines to deliver marketing campaigns on time against a campaign calendar
Completes BRD (Business Requirements Documents) which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics
Manages client and team expectations throughout delivery; manages risk and issue escalations related to the campaigns
Manages relationship with the clients marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines
Manages the Campaign Services team across global delivery centers providing campaign technical guidance and clarifying the business need
Reviews campaign metrics and presents trends and insights; works with Customer Marketing Strategy on campaign optimization and testing plans
Manages demand for services, capacity to deliver services, and client expectations
Here is what you need:
Minimum 3 years of experience in a marketing services execution role within Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations
Minimum 3 years of experience in a client facing role, collaborating with a team of global marketing services professionals in a fast-paced, deadline-driven environment
Minimum of 3 years of experience with transactional databases and marketing automation platforms/technologies; e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM Campaign/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, Marketo
Bachelor's degree or equivalent (minimum 12 years) work experience
Bonus points:
Understanding of marketing strategy with experience in targeting, segmentation, test/control design, campaign analytics, prospect and customer lifecycles
Experienced in the relationship between marketing strategy, customer data, segments, channel, creative, content, and offers and how they interact to drive desired business outcomes
Ability to evaluate concepts and present recommendations to senior leadership
Travel For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only. Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.
As required by theColorado Equal Pay Transparency Act, Accenture provides a reasonable range of compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Coloradoonly, the range of starting pay for this role is$90,288 - $148,900andinformation on benefits offered is here.
COVID-19 update:
The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually.
Subject to applicable law, please be aware that Accenture requires all employees to be fully vaccinated as a condition of employment. Accenture will consider requests for accommodation to this vaccination requirement during the recruiting process.
What We Believe
We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.
Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here (****Equal Employment Opportunity Statement
Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Accenture is committed to providing veteran employment opportunities to our service men and women.
For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement (****.
Requesting An Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please ****, send us an email (**** or speak with your recruiter.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
Categories
Human Resources
Previous Job:
BPO Account Lead Manager
Accenture
Detroit, MI 48208 US
Next Job:
ACH Business Analyst- 4198808
Accenture
Charlotte, NC 28230 US
Posted:
2022-02-23
Expires:
2022-03-25
Accenture

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