Digital Consulting Manager MDS China

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Job Information
Marriott
Digital Consulting Manager, MDS China
in
Beijing
China
Job Number
23022443
Job Category
Sales & Marketing
Location
Beijing Area Office, Unit 3102, Beijing, Beijing, China
Schedule
Full-Time
Located Remotely?
N
Relocation?
N
Position Type
Management
JOB SUMMARY
The Manager, Digital Consulting, Marriott Digital Services (MDS) China is directly responsible for the daily management of digital activation efforts for hotels participating in MDS programs within the Greater China (GC) region. The Manager will support MDS China programs, primarily the Standard & Premium offerings. These programs are focused on providing comprehensive search engine optimization (SEO) services, including, but not limited to, direct channel and key local channel content optimization and management, program performance and reporting, and other critical local activation techniques. The goal is to provide custom hotel-level digital activation, optimization and reporting to drive direct bookings and increase online awareness across a wide spectrum of services.
The Manager, Digital Consulting, MDS China acts as the main point of contact for the hotels and is the liaison between internal teams, ensuring all deliverables are met and tactics are executed on time. This position is responsible for setting program strategy, aligning with area leadership, defining expectations, providing performance reports and ensuring the highest level of service is provided. This position reports to the Director, Client Services, MDS China.
The MDS team provides digital solutions for all Marriott brand hotels, globally. This centralized in-house team provides individual hotels with a range of digital services, and functions as an agency-like model within the Global Digital organization.
CANDIDATE PROFILE
Education and Experience
• BS/BA degree from an accredited university in Business Administration, Marketing, Hospitality, or related major, preferred.
• 2 years digital marketing experience required, experience with hotels a plus.
• Agency work experience preferred; primarily in a property services/account services role.
CORE WORK ACTIVITIES
Managing Work, Projects, and Policies
• Ensure programs provide a cohesive digital strategy, through the use of local channels, relevant search engines, paid media channels, and reporting tactic execution.
• Manage and track all program tactics to ensure deliverables are met and executed on-time.
• Tracks time via department systems against billing and non-billable activities to ensure cost recoverability.
• Build and maintain long-term relationships with new and existing properties through open communication.
• Schedule and lead property discovery and reporting calls throughout enrollment period.
• Manage and implement strategic keyword strategy through optimization of on and offsite tactics.
• Addresses ad-hoc property questions and concerns in an effective and timely manner. Escalates issues to Sr. Manager and Director when necessary.
• Interpret reporting trends and proactively communicate performance to hotels in the form of presentations.
• Monitors the impact of the program and proactively communicates a change in strategy when necessary.
• Identifies when hotels are up for renewal and proactively solicits re-enrollment.
• Makes strategic recommendations for additional services/tactics to enhance program to meet property goals.
• Meets goals as defined by client satisfaction survey and annual renewal targets.
Supporting Operations
• Works with internal Marriott Digital Services (MDS) Operations team to guarantee program tactics are executed on-time and at a high-quality.
• Provides feedback to continually improve work processes and systems that support program execution.
• Solicit feedback from properties to ensure program tactics meet their needs and demands.
• Assists in successfully onboarding and training new employees.
• Actively participates and engages in internal and external special projects to broaden skill set, as appropriate.
• Engages in frequent communication with MDS support teams through established platforms (Slack, Teams, etc).
• Establishes and maintains complete and up-to-date information on all properties status and performance.
• Supports department-wide efforts to improve MDS culture and work environment.
• Attends training and conferences to increase subject matter expertise and deepen skills.
• Actively seeks out opportunities to learn more about the digital industry.
Additional Responsibilities
• Attends and participates in all relevant internal and external meetings.
• Informs, updates, and provides information to managers and co-workers in a timely manner.
• Presents ideas, expectations and information in a concise, organized manner.
• Uses problem solving methodology for decision making and follow up.
• Maintains positive working relations with internal customers and department managers.
• Manages time effectively and conducts activities in an organized manner.
• Answers hotel/owner questions as appropriate.
• Performs other reasonable duties as assigned by manager.
MANAGEMENT COMPETENCIES
Leadership
• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
o Solid working knowledge of and experience in online marketing channels, including but not limited to SEO, paid media, retargeting, merchandising, email marketing, social media marketing and content marketing.
o Attention to detail, high energy.
o Project Management skills with the ability to manage multiple projects simultaneously.
o Strong Client Services approach.
o Effective presentation skills.
o Ability to analyze data across multiple reporting sources and create presentations detailing trends, projections, performance, etc.
o Proficient in Microsoft Office (excel, word, PowerPoint)
o Demonstrates self-confidence, energy and enthusiasm.
o Effective written and oral communications skills, including presentations.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
o Reading Comprehension – Understands written sentences and paragraphs in work related documents.
o Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

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