Sr. Marketing Consultant Retail Social Media

Profile

Location:
100 Public Square - Cleveland, Ohio 44113
KeyBank is looking for a Senior Marketing Consultant to support the retail social media and content marketing team. This person will be responsible for managing and executing retail social and content marketing for Consumer lines of business, supporting Sponsorship and Experiential team with marketing programs and implementation of enterprise corporate initiatives.
POSITION RESPONSIBILITIES
Develop social and content marketing campaigns that leverage consumer segmentation, data and analytics to drive awareness, consideration and growth among prospects and clients
Partner with consumer marketing to build strong relationships and create engaging social media product campaigns to drive business objectives while leveraging consumer and business data and marketing principles
Solve problems by identifying opportunities, potential project risks and communicate solutions to marketing and agency partners
Identifies innovative social marketing opportunities to support and educate internal partners
Lead external agencies and internal partners from planning to execution
Partner with the consumer product marketing team to develop engaging social media campaigns to support business goals
Solve problems by identifying opportunities, potential project risks and communicate solutions and drive implementation
Demonstrate social media expertise, serving as channel expert for internal marketing partners
Drive marketing excellence through operational excellence and innovation
POSITION REQUIREMENTS
Bachelor's degree in marketing, public relations, communications business or related field.
Minimum of 7 years marketing, social media, digital marketing or related experience.
Minimum 4 years of content marketing or community management, including diverse social channel experience
Ability to flow from big picture to practical application seamlessly
Possess executive presence with comfort level / experience working with senior level management with experience participating in cross-functional teams
Extensive knowledge of social media and emerging channels demonstrated through successful past campaigns
Experience in measuring social media campaigns and demonstrating KPI impact
Critical and strategic thinker with established ability to anticipate and solve issues and concerns
Demonstrated leadership; viewed as valuable resource within and outside Marketing organization
Established ability to build strategic social media campaigns based on targeted segment profiles and historical analytics
Experience working and leading interactive external agencies and in-house designers and copywriters
Knowledge of social media vendors and tools such as Sprinklr, Hootsuite, SproutSocial
Advanced communication skills - written, oral, presentation, AP style, ability to coach others to enhance communication
PREFERRED SKILLS
Knowledge of banking or financial services; advertising agency experience, and social media community management.
Understanding of agile methodology
Key has implemented a role-based Mobile by Design approach to our employee workspaces, dedicating space to those whose roles require specific workspaces, while providing flexible options for roles which are less dependent on assigned workspaces and can be performed effectively in a mobile environment. As a result, this role may be mobile or home based, which means you may work either at a home office or in a Key facility to perform your job duties.
KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to
building a diverse, equitable and inclusive culture
. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability
veteran status or other protected category.
Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by
emailing
KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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